5 Essential Elements for Your Mobile Website

5 Essential Elements for Your Mobile Website

So you did your research and you understand the importance of building a mobile website. That’s great.

You are truly ahead of the game when it comes to the world of Internet marketing.

Now you need to know how to build the most effective mobile website possible . . .
and, no, it is not nearly the same as building a traditional site.

A mobile website is a new brand of site, and it involves a unique set of considerations.

 Here are five essential elements for your mobile website:

Content. If you are at all experienced in web design, then you’ve most likely heard the phrase, “content is king.”

Mobile web design relegates content to a new level, underneath navigability.

Sure, it is still important that your content is accurate, relevant, informative, and easy to understand.

However, the most important thing is that your content is short, concise, and free of any unnecessary verbiage.

A good rule of thumb is that it should all fit on one page (and on a tiny mobile device screen, at that).

Graphics and navigation buttons.

Keep the touch screen in mind when designing a mobile website.

Any good mobile site should have thumb-friendly navigation buttons.

Additionally, other graphics should be kept to a minimum.

Single column layout.

You don’t want your site visitors to have to work to view your page.

It should not be necessary to zoom or scroll to fit your site’s content on the screen.

The most effective way to display your mobile website is in a single column, which will be compatible with most smart phone screens.

Use the mobile device’s inbuilt functionality.

This refers to all of those things a mobile device can do that a desktop or laptop can’t do – phone calls and GPS, for example.

To aid the user experience, provide a way to access these features so that your site visitors can call or locate your business with just the touch of a button.

Navigation layout.

In addition to having simple, large-scale navigation buttons and search boxes, you should also arrange your site’s navigation tools in a way that integrates well into the column format.

You may opt to stack them, put them in a drop-down menu at the top or bottom of the page, or present them as the home page.

As you can see, mobile web design is a whole new ballgame.

It is important to keep all of these factors in mind if you are to build an effective mobile website.

To get the most out of your mobile design, contact the professionals, Wave Mobile Media. We can be reached by phone, at 503-616-2383, or by email: connie@wavemobilemedia.com


mobile website 150x150 Why Should You Consider a Mobile Website for Your Business?A whopping 20% of American Internet users now access the Internet via portable hand-held devices. Because screen space and connections speeds are limited on these devices, the creation of mobile optimized websites is a necessity for your start up in order to ensure the best user experience for potential customers who want to find easily accessible information on your products and services.

A few benefits of having a mobile website are:

  1. Faster loading time. Mobile websites are a more streamlined version of your desktop website. The lack of unnecessary multimedia allows the pages to load faster when accessed. The less a new customer has to wait to get to your website, the better.
  2. Attracts customers. Every customer wants to deal with a company on which he can rely. When potential customers see that they access your services on mobile devices easily, they know that they can rely on being able to access your services or information regardless of location.
  3. Search engines index mobile websites separately. The Google search engine lists mobile websites separately from desktop ones and the list is a lot less populated. This offers companies with mobile website a competitive edge when their keywords are searched.
  4. Mobile Internet usage will soon surpass desktop usage. In the next five years, the majority of the 93% of Americans that have cell phones will be accessing the Internet on mobile devices. It’s best to catch on to the trend ahead of time to ensure that you can leverage it to the best of your ability.

Mobile Marketing Growing Rapidly in the USA

Mobile Marketing Growing Rapidly in the USA


Warren Miller

The market for consumer goods and services in the United States is one of the largest in the world. Not only do US customers have one of the highest propensities to consume in the world, they also possess wide and affordable access to newly released products, services and technologies. This type of information should not be taken without due consideration.

With US markets being one of the most competitive, your business must be on top of its game to succeed. Tapping into markets that are starting to rise indefinitely is something that should be considered if you are serious about business. As of late, mobile marketing strategies have significantly increased over the years. The main reason for this is that they are relatively easy to implement and inexpensive.

It was not very long ago that cell phones were a rare commodity. Today, most people say that they can\’t imagine living without one. Cell phones have truly become a highly sought after commodity that even children younger than ten have one. As cell phones have grown to be so popular, the market is very competitive where the prices of calls and text messaging have become very affordable to the average consumer. It is even possible to get a cell phone for free if you sign up for a company plan.

It can be concluded from this information that mobile marketing advertisements have a tremendously large reach to a wide range of prospects. These ads are personalized and are received instantly and directly by the consumer which help greatly in terms of converting prospects into sales. It should be no surprise why mobile marketing is one of the fastest growing segments of the marketing industry.

Recent developments of cell phone technology have significantly opened doors for marketers to tap into. With more and more phones being built as multimedia devices, the options for implementing ads are extensive. The most popular of these devices are the iPhone and the Blackberry, where mobile ads can be considerably influential since they are able to process images, audio and even video. As with any other technology, they are expected to get better and cheaper in the future with more and more people owning one of these devices.

One of the most solid reasons why mobile marketing will continue to grow is that the latest cell phones are able to provide wireless internet access. According to a recent survey, more than 16of mobile phone users in the US state that they actively use their devices to browse the internet. This can only be expected to grow phenomenally as more and more cell phones provide internet access.

In conclusion, not only is mobile marketing the fastest growing marketing method in the US, is has extreme potential as it will quite possibly be able to implement all of the same strategies that are used in internet marketing today. This is one method that all businesses should seriously consider if they wish to see their business survive for years to come.

Article Source: http://www.articlesbase.com/marketing-articles/mobile-marketing-growing-rapidly-in-the-usa-1702256.html

About the Author
Warren Miller is the lead marketing consultant for Lazer Promotions – a \’new media\’ marketing agency that delivers customized solutions through new technologies. They just launched the Lazer Alliance membership club to help business owners to get ahead online, featuring various marketing solutions, one-on-one consulting and more.