In 2011, every website should include a mobile version, as consumers continue to shift their behavior to regularly using the mobile web. As mobile traffic increases exponentially, it makes sense for small businesses to craft mobile-friendly sites to ensure they don’t miss out on mobile traffic, and more importantly, sales.

Mobile and smartphone optimized web design will also be key to driving online sales, so now is the time to invest in designing your site for the mobile masses. For small business owners, considering your audience and user behavior for the lifecycle of your site is essential, and creating a professional mobile experience is key to this. Making this experience fast and efficient is an excellent way to improve your site’s effectiveness and make purchasing products as easy as possible.

With the mobile web estimated to overtake desktop Internet in usage by 2015, it’s time for small businesses to get ahead of the competition and cultivate a great mobile website experience now.

Filed under: Mobile Websites

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