Mobile Marketing Growing Rapidly in the USA


Warren Miller

The market for consumer goods and services in the United States is one of the largest in the world. Not only do US customers have one of the highest propensities to consume in the world, they also possess wide and affordable access to newly released products, services and technologies. This type of information should not be taken without due consideration.

With US markets being one of the most competitive, your business must be on top of its game to succeed. Tapping into markets that are starting to rise indefinitely is something that should be considered if you are serious about business. As of late, mobile marketing strategies have significantly increased over the years. The main reason for this is that they are relatively easy to implement and inexpensive.

It was not very long ago that cell phones were a rare commodity. Today, most people say that they can\’t imagine living without one. Cell phones have truly become a highly sought after commodity that even children younger than ten have one. As cell phones have grown to be so popular, the market is very competitive where the prices of calls and text messaging have become very affordable to the average consumer. It is even possible to get a cell phone for free if you sign up for a company plan.

It can be concluded from this information that mobile marketing advertisements have a tremendously large reach to a wide range of prospects. These ads are personalized and are received instantly and directly by the consumer which help greatly in terms of converting prospects into sales. It should be no surprise why mobile marketing is one of the fastest growing segments of the marketing industry.

Recent developments of cell phone technology have significantly opened doors for marketers to tap into. With more and more phones being built as multimedia devices, the options for implementing ads are extensive. The most popular of these devices are the iPhone and the Blackberry, where mobile ads can be considerably influential since they are able to process images, audio and even video. As with any other technology, they are expected to get better and cheaper in the future with more and more people owning one of these devices.

One of the most solid reasons why mobile marketing will continue to grow is that the latest cell phones are able to provide wireless internet access. According to a recent survey, more than 16of mobile phone users in the US state that they actively use their devices to browse the internet. This can only be expected to grow phenomenally as more and more cell phones provide internet access.

In conclusion, not only is mobile marketing the fastest growing marketing method in the US, is has extreme potential as it will quite possibly be able to implement all of the same strategies that are used in internet marketing today. This is one method that all businesses should seriously consider if they wish to see their business survive for years to come.

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About the Author
Warren Miller is the lead marketing consultant for Lazer Promotions – a \’new media\’ marketing agency that delivers customized solutions through new technologies. They just launched the Lazer Alliance membership club to help business owners to get ahead online, featuring various marketing solutions, one-on-one consulting and more.

Filed under: Mobile Marketing

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